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Find valuable keywords for any niche
Generate thousands of keyword ideas, cluster them instantly, and use reliable metrics to pick the best ones.
Keywords Explorer is a part of Ahrefs’ SEO toolset.
Watch demo
Keyword metrics
Study keywords in detail. Use our proprietary SEO metrics and reliable volume data to find valuable keywords quicker.
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United States
Keyword Difficulty
Understand how hard it is to rank for a keyword based on the links pointing to the top-ranking pages.
11
K
Volume
Desktop62%
Mobile38%
46
K
Global volume
Search volume
Get up-to-date search volumes and analyze trends using 12-month average search volume forecasts.
80
K
Traffic potential
See how much traffic the #1 ranking page gets for your keyword – traffic that could be yours if you overtake it.
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Parent Topic
See if you can rank for your keyword while targeting a more general topic instead.
Keyword Index
Sift through our database of billions of keywords. We show you the most popular ones from the tens of billions we discover.
28.7B
Keywords filtered
from 110B discovered in total
1.9
B
Keywords
in the US alone
217
Locations
Keyword research doesn’t have to be complicated.
All
you
need
to
do
is
1
generate
keyword
ideas,
2
analyze
them
to
find
the
best
ones,
3
target
them
correctly.
1
Generate keywords with AI in seconds, get thousands of ideas and instantly cluster them.
Brainstorm seed keywords with AI
Not sure where to start with keyword research? Choose one of our presets, type in your seed keyword, and AI will brainstorm a list of related keywords for you.
Discover keyword ideas, all day long
Use six different reports to pull the most relevant search queries from our database. For every seed keyword, you'll get reports like these:
Show keyword ideas that contain all words of your seed keyword in them, in any order.
Show keyword ideas that contain your seed keywords in the exact order that’s been written.
Frame keywords as questions and get informational-related queries.
Show keyword ideas that the top-ranking pages for your seed keyword also rank for in the top 10 or top 100.
Show keyword ideas that the top 10 or top 100 pages for your seed keyword frequently mention.
For every seed keyword, we show you auto-complete suggestions from Google, beyond the traditional 10 suggestions.
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Instantly cluster keywords
Group keywords by Parent Topic or common terms in a jiffy. No more time wasted skimming keywords that all mean the same thing.
With most keyword clustering tools, you need to wait quite a while for your keywords to be grouped into clusters. But Keywords Explorer has its own clustering logic that groups keywords instantly, saving you precious time.
2
Analyze any keyword in detail: estimate ranking difficulty, see search volumes, true traffic potential, and review SERPs.
Estimate ranking difficulty
Use Keyword Difficulty (KD) to understand how hard it will be to rank in the top 10 organic search results for a keyword. The lower the score, the easier it is to rank for.
Estimate ranking difficulty
Use Keyword Difficulty (KD) to understand how hard it will be to rank in the top 10 organic search results for a keyword. The lower the score, the easier it is to rank for.
We calculate the KD score based solely on the average number of backlinks to the top-ranking pages.
Get search volume trends
Pick keywords with the highest potential using past, present and future search volume estimates.
Get a breakdown of search volume by country
Quickly check country-specific search volumes and prioritize which countries to target with your content.
Gauge a topic’s true search traffic potential
Our unique Traffic Potential metric gives you an estimate of how much search traffic you might get from ranking #1 for a given keyword.
This number is taken from the page that currently ranks #1 for a given keyword.
See the “Parent Topic” for your target keyword
A single page can rank for hundreds of related keywords. Use Parent Topic to see if you can rank for your keyword while targeting a more general topic instead.
Review the current SERP like a pro
Analyze top results for your target keyword. Analyze the SEO metrics for each page like backlinks, organic traffic, and traffic value to better understand why these pages rank where they do.
Check the historical rankings of the top-ranking results
Study the SERP volatility for a given keyword. The Position history graph shows you movements for the top 100 pages, so you can better assess ranking stability and the evolution of search intent over time.
See the full history of search ads for any query
Understand a keyword’s commercial value over time. The Ads position history chart shows you all the websites that have advertised for a keyword, along with their actual ad copy.
Compare mobile versus desktop searches
See how content is consumed and adapt accordingly. Device distribution shows the number of mobile versus desktop searches for a target keyword.
3
Target keywords skillfully. Use AI to identify search intent, compare SERPs side-by-side, and organize keyword ideas into lists.
Find “low-hanging fruit” keywords
Filter through high-difficulty keywords where a “weak” website ranks at the top. This is an indication that you might have a chance to penetrate the SERP too.
Cross-reference keyword ideas against keywords you’re already ranking for
Find keywords where your target website doesn't rank in the top 10 or top 100 search results. For those where you don’t rank at all, create new pages. For those where you rank in low positions, update the content.
Use AI to help figure out search intent
You no longer have to shoe-horn search intent into traditional buckets (navigational, informational, and all that). Let AI instead suggest what people are actually looking for when searching for a topic.
Compare SERPs side-by-side
Study SERPs for the same keyword on different dates to spot any ranking changes. You can also compare two different keywords to see if you should target them with the same page or separately.
Organize keyword ideas into keyword lists
Save and segment keywords into lists that you can conveniently pull metrics for with just one click.
See the organic share of voice (SOV)
Use the Traffic share by domain/by page reports to instantly see which domains or pages rank for these keywords and the percentage of cumulative traffic they’re driving.
Keywords are the foundation of SEO. Pick the wrong keywords, and you risk wasting lots of your time and resources.
Want to grasp keyword research in just
30 minutes? Check out our Beginner’s Guide to Keyword Research →
Get started. Pick a plan that suits your needs, and we’ll see you on the other side.
