Flaus, a new electric flosser, made a splash on Shark Tank Season 15. Samantha Coxe, the founder, pitched her innovative oral hygiene product to the sharks. Her passion for dental health led her to create this unique device after dealing with multiple cavities.
Flaus received a deal from guest shark Candace Nelson for $250,000 for 8% equity. This investment has given the company a boost, helping it grow and reach more customers. Since appearing on the show, Flaus has seen an increase in sales and brand awareness.
The company continues to thrive after its Shark Tank appearance. They’ve adjusted their pricing strategy, lowering the cost of their starter kit from $99 to $79. This move makes the product more accessible to a wider range of consumers who want to improve their oral health routine.
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Key Takeaways
- Flaus secured a $250,000 investment on Shark Tank for 8% equity
- The company has lowered its starter kit price to reach more customers
- Flaus continues to grow and innovate in the oral hygiene market
The Flaus Story
Flaus emerged from one woman’s mission to make flossing easier and more enjoyable. The journey began with a simple idea and grew into an innovative product that caught the attention of Shark Tank investors.
Inspiration Behind Flaus
Samantha Coxe came up with the idea for Flaus while struggling to floss regularly. She wanted to create a tool that would make flossing quick and fun.
Coxe noticed how electric toothbrushes improved brushing habits. This sparked her idea for an electric flosser.
She aimed to design a device that would vibrate to help the floss glide between teeth easily. Coxe also wanted it to be eco-friendly and reduce plastic waste from traditional floss.
Founders and Their Journey
Samantha Coxe is the brains behind Flaus. She studied at the University of Southern California and later earned a law degree from New York University School of Law.
Before starting Flaus, Coxe worked as a Corporate M&A Associate. This background gave her valuable business skills.
Coxe spent years developing Flaus. She faced many challenges in creating a new type of oral care product. But her determination paid off when she secured a deal on Shark Tank.
The Shark Tank appearance gave Flaus a big boost. It led to more sales and attention for the brand.
Flaus’ Shark Tank Experience
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Flaus made a splash on Shark Tank with its electric flosser. The innovative product caught the eyes of several sharks, leading to multiple offers and a successful deal.
The Pitch on Shark Tank
Samantha Wang, the founder of Flaus, appeared on Shark Tank Season 15 to present her electric flosser. She asked for $250,000 for 5% equity in her company. Wang’s pitch focused on the device’s ability to make flossing easier and more effective.
The Flaus electric flosser boasts 18,000 sonic vibrations per minute. This feature helps users floss 5 times faster than traditional methods. Wang also highlighted how the product keeps fingers out of the mouth, reducing germ exposure.
Deal Highlights
After some negotiation, Samantha Wang struck a deal with guest shark Candace Nelson. The final terms were:
- Investment: $250,000
- Equity: 8%
This deal valued Flaus at $3.125 million. It was a significant win for the company, providing both funding and valuable expertise from Nelson.
Sharks Interested
Several sharks showed interest in Flaus:
- Candace Nelson: Made the winning offer
- Daymond John: Showed enthusiasm for the product
- Lori Greiner: Expressed interest but did not make an offer
Mark Cuban opted out early, feeling the product wasn’t a good fit for his portfolio. The interest from multiple sharks highlighted the potential they saw in Flaus. This competition led to a favorable deal for Wang and her company.
Product Innovation and Features
Flaus has created a groundbreaking electric flosser that changes how people care for their teeth. This device combines smart design with powerful cleaning to make flossing easier and more effective.
The Electric Flosser Revolution
The Flaus electric flosser brings new tech to dental care. It uses sonic vibrations to clean between teeth. This makes flossing faster and more thorough than regular string floss.
The device has a sleek, easy-to-hold design. It comes with a starter kit that includes the flosser, floss heads, and a charging base. Users can easily swap out floss heads as needed.
Flaus aims to make flossing a daily habit. Its gentle vibrations clean deeply without hurting gums. This can help more people stick to a good oral care routine.
Distinct Advantages over Traditional Flossing
Flaus offers several benefits compared to regular floss:
- Easier to use, especially for people with limited hand mobility
- Cleans more thoroughly with sonic vibrations
- Saves time – flossing takes just 60 seconds
- More gentle on gums
- Removes plaque efficiently, even in tight spaces
The floss heads are mint-flavored and recyclable. This makes them eco-friendly and leaves a fresh taste. Users don’t have to wrap floss around their fingers or struggle to reach back teeth.
Technical Specifications and Design
The Flaus electric flosser is built for convenience and effectiveness:
- Waterproof design for use in the shower
- Rechargeable battery with USB-C charging
- Long battery life – lasts weeks on a single charge
- Compact size for easy storage and travel
The device uses replaceable floss heads. These snap on and off easily. The sonic vibrations help break up plaque and food particles between teeth.
Flaus comes in a modern, stylish design. It looks good on bathroom counters and is easy to take on trips. The company focuses on making a product that’s both functional and appealing to use.
Health and Sustainability
Flaus focuses on improving oral health while being kind to the planet. The company aims to make flossing easier and more eco-friendly.
Promoting Oral Hygiene
Flaus offers a new way to care for teeth and gums. The electric flosser helps remove plaque better than regular floss. It gets into tight spaces between teeth.
Many people don’t floss enough. Flaus wants to change that. The device makes flossing quicker and more fun. This can lead to fewer cavities and healthier gums.
Regular flossing is key for good oral health. It helps prevent gum disease and bad breath. Flaus hopes its product will get more people to floss daily.
Flaus’ Commitment to Sustainability
Flaus cares about the environment too. The company uses eco-friendly materials when possible. This helps reduce plastic waste from dental care products.
Many floss containers are not recyclable. Flaus aims to change this. They want to create less trash from oral care routines.
The company also looks at its overall impact. They think about how their products are made and shipped. Flaus tries to make choices that are good for the Earth.
As a public benefit corporation, Flaus puts sustainability at the heart of its mission. They balance making money with doing good for people and the planet.
Consumer Experience
Flaus offers personalized oral care solutions with convenient subscription options. Users can tailor their flossing routine and choose from various bundles to meet their needs.
Customizing Your Oral Care Routine
Flaus helps users develop healthy flossing habits with its electric flosser. The device is designed for those with tight teeth, making it easier to clean hard-to-reach areas.
Users can adjust the flossing intensity to their comfort level. This feature is especially helpful for those with sensitive gums or dental work.
The Flaus electric flosser comes with different tip options. These allow users to customize their experience based on their specific oral care needs.
Subscription and Pricing Options
Flaus offers several subscription bundles to fit different household sizes and budgets. The Power Couple Bundle is perfect for two users, while the Threesome Bundle works well for small families.
For larger households, the Flaus Family Bundle provides multiple devices and replacement heads. The Deluxe Gifting Bundle is a great option for those looking to share the Flaus experience with friends or family.
Subscribers can choose their delivery frequency, typically every 1-3 months. This ensures users always have fresh flossing heads on hand.
Pricing is competitive, with subscription options often providing savings compared to one-time purchases. Flaus aims to make regular flossing both convenient and affordable for its customers.
Business Insights
Flaus has seen impressive growth since appearing on Shark Tank. The company’s innovative electric flosser has gained traction in the oral care market. Let’s look at some key business insights.
Marketing Strategy and Sales
Flaus saw a big boost after the Shark Tank episode aired. The company’s website traffic and sales increased. This exposure helped Flaus reach more potential customers.
The brand focuses on sustainable oral care. They market their product as an easy, quick way to floss. This message resonates with people who find traditional flossing tedious.
Flaus also uses social media to connect with customers. They share oral health tips and product information. This strategy helps build brand loyalty and awareness.
Financial Perspectives
Flaus secured a deal on Shark Tank with Candace Nelson. She offered $250,000 for 8% equity. This valued the company at $3.125 million.
The company’s financials look promising:
- Annual revenue: $900,000
- Current net worth: $5 million (as of June 2024)
- Estimated yearly growth rate: 10%
These numbers show strong performance since the Shark Tank appearance. The high valuation suggests investors see potential in Flaus.
Growth and Future Projections
Flaus aims to expand its product line and market reach. The company plans to introduce new oral care items. This could help increase sales and market share.
The electric flosser market is growing. Flaus is well-positioned to capture a larger slice of this market. Their eco-friendly approach may appeal to environmentally conscious consumers.
Partnerships with dental professionals could boost credibility. This might lead to more sales and brand recognition. Flaus may also explore retail partnerships to increase availability.
Beyond the Tank
Flaus has made big strides since appearing on Shark Tank. The company has grown its reach, teamed up with others, and gotten noticed by the media.
Strategic Partnerships and Collaborations
Flaus joined forces with some big names in oral care. They teamed up with a major toothpaste brand to offer bundle deals. This helped more people try their electric flosser.
They also worked with dentists to make their product even better. These partnerships led to new features that users love. Flaus even got a patent for their unique flossing tech.
The company set up shop in San Clemente, California. This move put them closer to tech and health hubs on the West Coast.
Expanding Flaus’ Market Reach
Flaus didn’t stop at just selling online. They got their product into big stores across the U.S. You can now find Flaus flossers in major pharmacy chains.
They also went global. Flaus started selling in Canada and the UK. This helped them reach way more customers.
The company made special deals with hotels too. Now, travelers can try Flaus in their rooms. This clever move introduced the product to tons of new people.
Media and Press Coverage
Flaus got lots of attention after Shark Tank. They were featured on CNBC, talking about how they got their big deal.
Health magazines wrote about Flaus too. They praised how easy it makes flossing. Flaus even showed up in some TV shows on Hulu and Amazon Prime Video.
The company’s story was shared on iTunes podcasts. This helped spread the word about their cool flossing gadget. All this buzz kept Flaus growing strong after their Shark Tank success.
