Creativepool is the networking resource for creative companies and individuals where it’s all about the work (2024)

Features

ChatGPT - Who will be next to join the chatbot race?

As Alphabet throws its billion-dollar hat into the ring, the race is on to put chatbot AI on the map. The breakthrough technology made headlines last year when OpenAI’s ChatGPT tool went public, but how could this usher in a new age for...

Inspiration

Shockingly good: The 5 most controversial campaigns of the decade | #HistoryMonth

The world of marketing has graced us with countless unforgettable (albeit controversial) campaigns over the past decade spanning a range of industries, from fast food to male grooming and women’s health.Recently, women’s health brand...

Leaders

#techtuesday: Chatty Factories, the Robot bullied off the streets of San Francisco and more

£1.5 million research project looks to use data to perfect product designScientists at Cardiff University have launched a £1.5 million research project to explore how the design of everyday products such as bikes and cars can be...

Leaders

#techtuesday: Car/home symbiosis, braille smartwatches, everything Apple and more

Renault's symbiotic vision for car and homeRenault revealed an autonomous, electric concept car at the Frankfurt Motor Show this week, which it sees as an extension of the 'connected home' concept. Described by the car company as “an extra...

Leaders

#techtuesday: A washing machine that folds clothes, iPhone X and the tree that reads minds

The tree that reads mindsThe leaves of an artificial tree at this year's Burning Man Festival in Nevada illuminated with “light flocks” in response to visitors' movements, heartbeats and brain activity. A team from New York, San...

Leaders

#TechTuesday: IKEA solar batteries, wearable navigation systems and more iPhone 8 news

IKEA launches solar battery packs to rival Tesla's PowerwallIKEA is expanding its solar panel offering with a battery-storage solution, which it claims could help homeowners cut their electricity bills by 70%. The Swedish furniture giant has been...

Leaders

#TechTuesday: The ring that turns your hand into a phone, swimming robots and sleep kits

The ring that turns your hand into a smartphoneDubbed the “world’s first voice-powered smart ring,” the ORII ring enhances bone conduction technology to transform the hand into a smartphone. Unlike previous smart rings, such as...

Leaders

Could the Amazon Anytime messaging app be a serious rival to WhatsApp?

Evidently not content with effectively monopolising the worlds of online retail, voice activated assistants and drone delivery, Amazon have now set their sights on the world of instant messaging, with the tech giant recently posting a series of...

Leaders

WPP hacked in global cyber attack

WPP has reportedly been subject to a significant global cyber attack, with reports of systems crashing and ransom demands. Several WPP agencies, including GroupM, MediaCom and Y&R, are thought to be affected by the attack, which began this afternoon...

Leaders

Super Nintendo Land: Mario kart, leaked plans and patents

Anyone who has ever cursed the name of a blue shell or screamed bloody murder at a well placed banana peel will undoubtedly be planning a trip to Japan at some point in the near future. I'm referring, of course, to the Nintendo theme park currently...

Leaders

The Food Bag You Cook In Your Washing Machine

A Tel Aviv student has designed a series of food bags that can be added to the laundry cycle to cook dinner at the same time as you wash your clothes. The Sous La Vie bags, which were designed by Iftach Gazit as part of his Industrial Design course...

Leaders

Rebrand Roundup: UCL, Natwest and the London Design Biennale

Lambie-Nairn - University College LondonLambie-Nairn has unveiled a new brand identity for UCL’s (University College London) new global Philanthropy and Engagement Campaign. The university is aiming to raise £600 million for cutting-edge...

Leaders

In a week where drones have been a big feature in the news for all the wrong reasons thanks to a collision at Heathrow and a rogue concert drone at a Muse gig, I've decided to take the weekly Tech feature in a slightly different, more insightful...

Leaders

Top 5 Ads of the Week

AMV BBDO – TENALights by TENAThis week, AMV BBDO has launched a new brand platform, campaign and character for lights by incontinence products brand TENA, who wish to underline with that they are not embarrassed about “Little leaks,” and...

Leaders

The Week in Tech

It is. Officially. ON!Suidobashi - The ResponseLast week I reported about a proposed round of bonafide, giant robot on giant robot combat between the US and Japan. I can now happily report that the fight is very much on, after Japanese robotics...

Leaders

Apple's March 2015 Keynote

Apple Watch - The Watch ReimaginedYesterday's tech news cycle belonged to the Apple Watch, with the Californian giants finally lifting the veil on their much hyped wearable smart device, whilst also announcing official pricing and an official...

Leaders

The Oscars are more expensive than the Super Bowl

Though it attracts only half the viewers, a recent study unveiled by Forbes has revealed that advertisers pay a larger premium to show off their wares at The Academy Awards, which were held in LA last night and were broadcast in the US on the ABC...

Leaders

#GettingToKnow Sibling Rivalry’s Bo Bishop

This week, we’re thrilled to sit down with Bo Bishop, Executive Director of Creative Strategy at Sibling Rivalry, whose approach to blending strategy with storytelling has made waves in the branding world. With a background in narrative fiction...

Inspiration

How to balance paying work with work that feeds your purpose #PurposeMonth

How many times in your career have you been forced to choose between a lucrative gig that feeds your coffers but chips away at your soul and a low-payer or pro-bono gig that would make you feel like you’re contributing something positive to the...

Inspiration

How to avoid own goals with Snickers #BehindTheIdea

Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...

Industry

Annual 2024 - Who will see your work?

Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award.As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...

Features

What does Google’s cookieless rollout mean for adland? #PredictionsMonth

It’s a funny thing settling into a new year as you try to shake off the Christmas indulgences and wrap your mind around everything that’s changed and everything that’s stayed exactly the same. Because it might be a new year but...

Inspiration

Oxfam’s ambitious first TV campaign in almost a decade #BehindTheIdea

Oxfam has launched its latest legacy campaign, as it encourages activists to “stay in the fight” and continue to fight for causes important to them.Shot on location in London, UK and Nairobi, Kenya, the inspiring film brings to life a...

Inspiration

We live in a dangerously divided world where politics, branding, and capitalism continue to collide. Fueled by social media’s immediacy, vast reach, and influence, and a society stoked by activism, we’ve never been more socially...

Inspiration

Indeed make the world work better #BehindTheIdea

Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...

Inspiration

Design For Good – feat. Ethical Angel

This is our chat with Alexander Fahie, CEO & Founder at Ethical Angel as part of ‘Design For Good’. Ethical Angel’s technology makes it easy and rewarding to give employees experiences for development and positive impact.The...

Inspiration

#MemberSpotlight on street artist and illustrator Helena Frías (Helenilustra)

How did you get into the industry?From a tender age, the world of design and illustration beckoned me. My childhood was filled with doodles, sketches, and imaginations that translated onto paper. Pursuing Fine Arts was a natural progression,...

Leaders

#GettingToKnow Brad Collett, ECD atStanley St

Tell us a bit about your role! Is there a “typical” day?I’m the ECD at Stanley St. We’re a fully integrated agency, so no two days are really ever the same. One day I’m out shooting a brand ad with our internal...

Inspiration

#MemberSpotlight on 3D Modeller Mila Praschma

How did you get into the industry?I had watched Ready Player One and adored the movie. That got me looking into VFX, which then subsequently got me into studying Game Art Animation. After finishing my degree, I did a short term contract working on...

Leaders

#GettingToKnowMartin Talbot, CEO of TheOfficial Charts Company

Tell us a bit about your role! Is there a “typical” day?There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...

Inspiration

A new plant-based brand rooted in Middle Eastern culture | #BehindTheBrand

In collaboration with IFFCO’s Plant-Based Venture, WMH&I recently created THRYVE; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the...

Inspiration

Defying the decades-old perception of cybersecurity | #BehindTheBrand

Earlier this year, Grizzly collaborated with cloud security company Zscaler to evolve and energize its brand as a catalyst of transformational growth, paving the way for it to become a loved and recognized technology brand.We spoke to Grizzly CCO...

Features

WOMEN’S HISTORY MONTH: A Day In The Life Of An Integrated Producer With Jessica Keil

As I sit here in a virtual meeting, trying to get my son to get his sick IN, not outside of, the bucket while making sure I’m still on mute and keeping up with the conversations, I’m reminded how incredible women truly are and the...

Inspiration

#MemberSpotlight on product photographer Jasmine Lawrie

How did you get into the industry?I remember getting a camcorder for Christmas one year when I was 10 and enjoyed taking pictures on it. For my 14th birthday, I received a new point and shoot digital camera, which led me into the world of beauty...

Leaders

#GettingtoKnow Alex Normanton, Global Brand Experience Lead at Reckitt

Tell us a bit about your role! Is there a “typical” day?My days are incredibly diverse, spinning multiple plates at any given time. I think the only typical moment within my day is drinking coffee. I could be writing briefs, reviewing...

Inspiration

Avoiding ‘mascara gate’ - How brands can implement low-risk, high-impact influencer campaigns

In 2022, influencer marketing experienced significant growth to become a $16.4bn market and endorsem*nt-based campaigns have become a key pillar of brands’ strategies when targeting full- funnel objectives.What influencers offer brands is...