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Here at STYLECASTER, we take beauty TikTok very seriously. A lot of the major makeup and skincare trend conversations are happening on social media, and it’s where we learn about great (or underrated) brands before they go completely mainstream. The thing is: There are a LOT of conversations happening, with an infinite number of beauty influencers claiming “this is the best/can’t-live-without/ride-or-die product ever.” So how are people actually vetting what’s all TikTok hype, and what’s actually good?
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Well that’s where we step in. We asked dermatologists and makeup artists about some of the most viral beauty products they actually recommend — and they’re all available at Walmart!
If you don’t have a Walmart near you or just want to save a trip and get your products delivered, signing up for Walmart Plus is the easiest way to score free and quick shipping (honestly, there’s nothing better than seeing a concealer you really want to try and getting near-instant delivery at your doorstep). You can sign up for a 30-day free trial here. Whether you’re looking for a new mascara to switch up your routine, or want to build an effective skincare routine that won’t run you hundreds of dollars, here are all the best-recommended products at Walmart that are available now.
Makeup
Maybelline Instant Age Rewind Instant Eraser Multi Use Concealer
$9Buy Now
If you’ve spent any time on Beauty TikTok, you’ve likely seen this tried-and-true under-eye concealer. It’s lauded for its seamless coverage and matching shades, and the sponge-y tip makes application a no-brainer. According to makeup artist and esthetician, Erica Marie Gatt, this Maybelline concealer is also a go-to for her clients. “It provides natural looking coveragewithout being too cake-y, and covers dark circles making your eye look awake and bright,” she says. Grab it in 18 different shades for 12-hour, crease-resistant coverage.
e.l.f. Wow Brow Eyebrow Gel
$5Buy Now
The internet (and social media) loves e.l.f. products, with many influencers claiming the brand makes best-in-class designer brand dupes. One product from the brand we can’t get enough of? The brow gel, which many say is even better than Anastasia or Glossier’s offerings. Makeup artist and brow expert, Pilar DeMann, who has 30 years of experience in the beauty space loves the tinted eyebrow gel from e.l.f. “It isn’t overloaded with product so it goes on smoothly and only costs $5,” she says.
It comes in four different shades and can be used alone or with your favorite brow pencil, depending on the look you’re going for. The best part about this formula is that it’s totally buildable. You can add more swipes throughout the day or load up the product in the morning for a bold brow look.
L’Oreal Paris True Match Hyaluronic Tinted Serum Foundation
$15Buy Now
A foundation with skincare ingredients? Sign us up! One shopper can’t stop raving about this foundation, writing, “I was looking for a new/cheaper foundation after using MAC Studio Fix for years. I happened to see a TikTok about how great the L’Oreal Paris True Match Hyaluronic foundation was so I ordered it in the shade ‘Very Light.’ The first time I put it on I used a makeup brush to apply it and I was just so surprised at how smooth it went on and how well it covered all my imperfections/break-outs. It didn’t settle in my fine-lines around my eyes and it did not look cake-y at all. It had a very natural skin-like finish and it made me feel like I was glowing.”
And dermatologist at New York Dermatology Group, Dr. Carmen Castilla, agrees. “It has a wide variety of shades so it works well for essentially all skin tones,” she says. “It has hyaluronic acid which helps with hydration and leaves the skin feeling more plump. The hyaluronic acid is especially helpful for dry skin types.”
Each bottle includes 1% hyaluronic acid for instant hydration. You can shop this foundation in 14 different shades and since it’s a lightweight serum, it’s perfect for warmer days as well when you want a healthy glow and not too much product weighing down your face.
Almay Color & Care Hydrating Lip Gloss
$9Buy Now
TikTok is allllll about lip glosses, and this is one brand making an elite gloss at an affordable price. Dermatologist Tiffany J. Libby, MD, director of Mohs Micrographic and Dermatologic Surgery at Brown Dermatology, loves Almay products at Walmart. “The Color & Care Lip Gloss is a must-have for keeping your lips hydrated and subtly colored,” she says. “It’s perfect for daily wear and is formulated with hyaluronic acid and vitamin E, making it a great choice for anyone who wants nourished, smooth lips with a touch of glamor.”
If you have sensitive skin or are affected by allergy season (meeeee!), this lip gloss is also hypoallergenic, so it won’t cause irritation. It comes in six shades and protects the skin barrier as you wear it. That means applying it more won’t dry out your lips more, the way other lip glosses tend to do.
Maybelline Lash Sensational Washable Mascara
$14Buy Now
When it comes to mascaras, Gatt loves this pick from Maybelline. And so do thousands of reviewers, like this one: “I have tried cheap, I have tried extremely expensive, and in my 45 years of wearing makeup, (I’m 61) this is without a doubt the absolute, hands down, BEST MASCARA AVAILABLE.”
It’s “created withmicrofibers which builds your natural lashes making them appear fuller and longer,” Gatt explains. “I also love how long lasting this mascara is. You can go all day and all night so this is a great pick for a red carpet event or wedding.”
Since the brush is made with 10 layers of bristles in a curved design, the formula not only coats every lash, but also helps curl lashes upwards without having to reach for a metal squeeze curler.
Skincare
Cetaphil Daily Facial Cleanser
$12Buy Now
If you’ve been following the “Unsexy Products” trend on TikTok (where influencers list their practical, low-cost skincare and makeup solutions), then you’ll know Cetaphil constantly makes the cut. And that’s because it’s a tried-and-true, no-frills cleanser that works for all skin types. Gatt also recommends this daily cleanser from Cetaphil as a stand-out in the Walmart skincare aisle. “This is dermatologist-recommended across the board and a safe choice for all skin types to cleanse while not stripping the skin,” says Gatt.
It’s perfect for normal to oily skin types and is packed with vitamin B5 to soothe irritated skin, vitamin B3 to restore and brighten the appearance of skin, and glycerin to help hydrate the skin (aka help to avoid that “stripped” feeling). It’s the perfect one-step cleanser for anyone who wants to pare down their skincare routine, since it also helps to remove makeup.
La Roche-Posay Anthelios Mineral Sunscreen
$37Buy Now
La Roche-Posay is a beloved French drugstore brand that is just as good as luxury — and their sunscreen is known for being effective and gentle on the skin. Gatt also loves this Walmart option for a daily sunscreen. “Mineral based and protects your skin from UVB and UVA rays great for all skin types,” she says. “You can use it as your daily SPF or if you plan on spending extended periods outdoors. Remember to reapply every 40 minutes if you spend time outdoors or swim.”
Since the formula is also oil-free, it’s perfect for anyone who is prone to breakouts, since it won’t clog pores. The inclusion of antioxidants adds even more UVA/UVB protection against the sun and free-radicals that can damage the skin’s surface.
Neutrogena Hydro Boost Water Gel Face Moisturizer
$11Buy Now
Dr. Castilla loves recommending this Neutrogena cream to her clients. “It goes on like a cream but then has a very watery texture, so it actually feels very lightweight,” she explains. “It’s incredibly moisturizing, but its texture works well for combination and oily skin types. [It’s even] fragrance-free, which is especially helpful for sensitive skin,” she adds.
The moisturizer is also non-comedogenic, so it won’t clog your pores, and the brand says it’ll hydrate skin for up to 48 hours, in addition to improving the appearance of skin over time. Plus, a lightweight moisturizer like this is perfect for summer, when you don’t want heavy creams weighing you down as you sweat.
Biossance Squalane + Vitamin C Rose Oil
On Sale 26% off
$20Buy Now
Influencers loooove this little bottle of face oil for its ability to create a dewy, radiant canvas before makeup application. According to makeup artist Cassandra McClure, this oil is a great and affordable way to prep skin before makeup application. “This luxurious oil is a staple in my skincare regimen,” she says. “Biossance’s commitment to clean beauty shines through in this product, which combines the hydrating power of squalane with the brightening benefits of vitamin C and the soothing properties of rose oil. It’s perfect for achieving a radiant, healthy-looking complexion.”
It not only hydrates skin, but it also helps to plump it and reduce the appearance of fine lines over time. How? The hyaluronic acid, polyglutamic acid, and sugarcane squalane complex works together to plump dry and dull skin.
